Dos Primos Mexican Restaurant Expands Online Ordering Success with Uber Eats


A trusted local favorite embraces digital dining while staying true to its community roots.


O'FALLON, MO (StLouisRestaurantReview) Dos Primos Mexican Restaurant, a long-respected name in the St. Louis region’s dining scene, continues to evolve while staying loyal to its family-focused mission. Known for its authentic Mexican recipes, generous portions, and friendly service, Dos Primos has been serving its community for many years—and now, it’s finding new ways to connect with the next generation of diners through modern technology.


After introducing online ordering through eOrderSTL, DoorDash, and Grubhub, Dos Primos has seen an impressive rise in customer engagement and satisfaction. Customers have praised the convenience, reliability, and smooth ordering experience of getting their favorite dishes delivered to their homes or on the go. The success has been so strong that the restaurant has decided to expand further by adding Uber Eats, opening another channel for guests to enjoy their meals wherever they are.

A legacy of flavor and community


For decades, Dos Primos has been more than just a restaurant—it’s been a gathering place where families celebrate milestones, friends meet after work, and newcomers discover what authentic Mexican cuisine truly tastes like. “Dos Primos,” which means “Two Cousins,” began as a family dream rooted in tradition and hospitality. Over the years, the restaurant has become a cornerstone of local dining, offering classic favorites such as fajitas, tacos, enchiladas, and sizzling specialties that keep guests returning week after week.


The longevity of Dos Primos isn’t just due to good food—it’s built on good relationships. Generations of loyal customers have supported the restaurant through economic shifts and changing dining trends. That bond with the community remains the foundation of the restaurant’s philosophy, and it’s why Dos Primos continues to thrive even in a rapidly evolving digital marketplace.

Digital transformation through eOrderSTL and delivery platforms


Recognizing the growing demand for online convenience, Dos Primos made a strategic decision to partner with eOrderSTL, a St. Louis–based online ordering platform that focuses on helping locally owned restaurants compete in the digital era. eOrderSTL has helped streamline online orders, reduce operational friction, and provide built-in marketing and SEO support to boost local visibility.


Through eOrderSTL, customers can easily browse the Dos Primos menu, customize their orders, and pay securely—all while supporting a locally driven network. Soon after adding DoorDash and Grubhub, Dos Primos noticed significant growth in online traffic, pickup orders, and delivery volume. The integration of these digital channels has made the restaurant’s signature dishes more accessible than ever before.


Customers who may not have had time to dine in can now enjoy Dos Primos’ famous burritos, tamales, or sizzling steak fajitas delivered directly to their doorstep. For busy families and working professionals, this level of convenience has been a game-changer. The restaurant’s management reports that online ordering has not only increased sales but also introduced new customers to the Dos Primos experience.

Expanding reach with Uber Eats


Building on the strong performance of its current delivery partnerships, Dos Primos is now officially adding Uber Eats to its platform lineup. The decision reflects the restaurant’s goal of meeting customers wherever they are and offering more flexibility across multiple delivery options. With Uber Eats, Dos Primos expects to reach even more diners across the metro area, including neighborhoods and office areas that were previously outside other delivery services’ range.


The integration with Uber Eats will make it easier for travelers, office workers, and casual diners to enjoy authentic Mexican cuisine with just a few taps on their phone. For Dos Primos, it’s not just about technology—it’s about continuing the restaurant’s tradition of hospitality in the modern world.

Affiliation with Mario’s Café and a shared commitment to quality


Dos Primos’ strong community presence is closely connected to Mario’s Café, another well-known local dining spot with a loyal customer base. Both establishments share similar values: quality food, friendly service, and a dedication to their neighborhoods. Their affiliation has helped create a small network of trusted restaurants that support one another while maintaining individual character.


The collaboration between Dos Primos and Mario’s Café demonstrates how family-run, community-focused businesses can adapt to new technologies while preserving the heart and soul of their brands. Whether it’s through dine-in, carryout, or digital delivery, both restaurants aim to deliver memorable meals and authentic experiences that make guests feel at home.

Long-term community impact


Dos Primos’ contributions extend beyond the kitchen. Over the years, the restaurant has quietly supported local schools, community events, and charitable fundraisers, showing that success is about more than just business—it’s about giving back. This deep sense of responsibility is one reason why the restaurant continues to earn the trust of its community.


As dining habits shift, Dos Primos’ leadership recognizes that blending technology with tradition can sustain that impact for years to come. By embracing digital ordering, the restaurant ensures it remains accessible to older loyal patrons and younger generations who prefer mobile convenience.

Customers’ response: convenience meets consistency


Customer response since the addition of eOrderSTL, DoorDash, and Grubhub has been overwhelmingly positive. Many longtime fans have commented that the restaurant’s flavors remain as fresh and consistent as ever, even when delivered. New customers—especially those discovering Dos Primos through mobile apps—are praising the quick service, generous portions, and the comfort of enjoying a restaurant-quality meal at home.


By offering more delivery platforms, Dos Primos is positioning itself not just as a local favorite but as a modern, digitally accessible brand. The decision to add Uber Eats ensures that anyone craving authentic Mexican cuisine in the area can satisfy that craving with ease.

Looking ahead: keeping tradition alive in a digital world.


The success of Dos Primos’ online ordering initiative reflects a broader trend among family-owned restaurants across the region. As more customers turn to mobile and web-based ordering, local establishments must balance innovation with identity. Dos Primos has achieved that balance by adopting tools that improve convenience without sacrificing the warmth and authenticity that make it special.


While technology evolves, the essence of Dos Primos remains unchanged: real food, made by real people, served with care. The new digital platforms are simply the next chapter in a long story of hospitality and resilience.


As the restaurant prepares to launch its Uber Eats partnership, the management team expressed gratitude to its loyal customers for their continued support and enthusiasm. They also encouraged guests to stay connected through the restaurant’s social media pages and ordering apps for updates on new menu items, seasonal specials, and promotions.


If you are a restaurant and want to be on eOrderSTL or Uber Eats, email us at Marty@STLMedia.Agency or call/text us at 417-529-1133.  For the St. Louis Uber Eats Representative, Carla Trevino, email ctevino@uber.com or call her at 314-279-7534.

About Dos Primos Mexican Restaurant


Dos Primos Mexican Restaurant is a locally owned and operated establishment offering authentic Mexican cuisine, friendly service, and a welcoming atmosphere. With years of dedicated service to the community, Dos Primos continues to set the standard for quality dining at fair prices. The restaurant offers dine-in, carryout, and online ordering through eOrderSTL, DoorDash, Grubhub, and now Uber Eats.


Their long-standing relationship with Mario’s Café underscores their shared commitment to the community and passion for quality dining. Dos Primos looks forward to continuing to serve loyal guests while welcoming new customers who discover them through today’s leading online platforms.




© 2025 St. Louis Restaurant Review/St. Louis Media, LLC. All Rights Reserved. Content may not be republished or redistributed without express written approval. Portions or all of our content may have been created with the assistance of AI technologies, like Gemini or ChatGPT, and are reviewed by our human editorial team. For the latest restaurant news and reviews, head to St. Louis Restaurant Review. https://stlouisrestaurantreview.com/dos-primos-online-success-uber-eats/

Online Ordering Continues to Drive Restaurant Growth in 2025 — Convenience, Technology, and Smart Platforms Like eOrderSTL Shape the Future of Dining.


The Changing Landscape of Restaurant Dining


ST. LOUIS, MO (StLouisRestaurantReview) The restaurant industry has always been an adaptive one—responding to new tastes, technologies, and customer expectations. In 2025, one clear truth remains: online ordering is not a passing trend. It has become an essential component of the modern dining experience, reshaping how restaurants operate, market, and connect with their guests.


Even after the pandemic’s surge in digital adoption, online ordering continues to grow year over year. Delivery platforms, first-party systems, and direct-order technologies are seeing strong consumer demand. According to multiple market indicators, growth across the digital ordering sector remains in the double digits, proving that convenience still drives consumer behavior.


For restaurants in the St. Louis region—whether independent eateries, family-owned cafes, or expanding chains—this presents a tremendous opportunity to compete effectively, reach new customers, and retain loyal ones.

Consumer Expectations Have Changed


Before 2020, many small restaurants viewed online ordering as optional. Today, it’s an expectation. Diners—especially those under 40—rarely call a restaurant to place a takeout order. They expect to browse menus on their phones, customize their meals with a few taps, and receive updates as their food is being prepared.


This shift isn’t just about convenience—it’s about confidence. Guests trust digital platforms to get their orders right, confirm payments instantly, and provide transparency on preparation times. That expectation now defines the restaurant experience as much as the food itself.


The National Restaurant Association’s latest industry outlook shows that more than 60% of customers prefer ordering through a restaurant’s website or app rather than over the phone. More than half report that technology influences where they choose to eat, and over two-thirds say they are more likely to visit restaurants that make ordering easy and seamless.

Marketplaces and First-Party Ordering: The Two-Track System


The digital restaurant landscape now operates on a “two-track” model: marketplace ordering and first-party ordering.


Marketplace platforms—such as DoorDash, Uber Eats, and Grubhub—offer visibility and convenience. They introduce restaurants to new customers, handle logistics, and generate immediate traffic. The trade-off, however, is cost. Commission fees can exceed 25–30% per transaction, eroding already thin margins.


First-party systems—such as eOrderSTL, a St. Louis-based online ordering and marketing platform—allow restaurants to process orders directly on their own websites. This approach helps them retain more profit, collect valuable customer data, and foster repeat business without paying heavy commissions to third-party providers.


The most successful operators in 2025 are using both third-party platforms for discovery and first-party systems for retention. Once a new customer tries the restaurant through a marketplace, the goal is to bring them back through the restaurant’s own online system the next time.

eOrderSTL: Local Technology Empowering Local Restaurants


For independent restaurant owners in the greater St. Louis area, eOrderSTL provides a local, high-value alternative to national platforms. Developed by regional media and digital marketing professionals, eOrderSTL offers full online ordering integration at a fraction of the cost of major third-party apps.


Unlike national platforms that primarily focus on their own brand, eOrderSTL is designed to elevate the restaurant’s identity. Each participating restaurant receives its own SEO-optimized web page, online menu, and integrated payment processing. Orders go directly to the restaurant—keeping profits local while also enhancing visibility through eOrderSTL’s marketing network.


One of eOrderSTL’s key differentiators is its AI-driven digital marketing. The system automatically promotes participating restaurants through social media, email, and search engine optimization, helping owners expand their digital footprint without additional marketing expenses. For many local operators, this “built-in promotion” is as valuable as the ordering platform itself.


Restaurants that join eOrderSTL can still maintain listings on major marketplaces but have the flexibility to encourage customers to order directly for pickup or local delivery. This balanced approach builds long-term customer relationships while reducing dependency on high-commission intermediaries.

Online Ordering by the Numbers


Recent data confirms that the digital dining economy continues to grow:

DoorDash reported more than 20% year-over-year growth in gross order volume in 2025.


Uber Eats experienced double-digit increases in restaurant partnerships and delivery transactions.


Toast, a major point-of-sale and online-ordering provider, reports that digital ordering now accounts for more than 35% of all restaurant transactions among its 148,000-plus U.S. restaurant clients.

These numbers demonstrate that consumers have not retreated from digital ordering after the pandemic. Instead, they have integrated it permanently into their dining habits.

Why First-Party Ordering Matters


The ability to manage one’s own online orders has become a strategic necessity. First-party systems allow restaurants to:

Control their customer data. Knowing who ordered, when, and what enables more innovative marketing and loyalty programs.


Improve profit margins. Without 25–30% commission fees, profits remain in-house.


Customize user experience. Restaurants can design their own menus, manage promotions, and update specials instantly.


Build brand recognition. Every order comes through the restaurant’s website, not a third-party app.


Expand marketing reach. Platforms like eOrderSTL automatically generate Google-indexed listings that boost visibility across the web.

For local restaurants operating on thin margins, these benefits can make the difference between surviving and thriving.

The Role of Marketing Integration


Online ordering isn’t just about technology—it’s about visibility. Many restaurants have found that simply having an ordering page isn’t enough. It must be seen. That’s where integrated marketing systems like eOrderSTL stand out.


Each restaurant listed on eOrderSTL gains exposure through an interconnected network that includes STL.Directory, STL.News, and St. Louis Restaurant Review. This structure creates organic backlinks that help restaurants rank higher on Google, Apple News, and other platforms.


Because the listings are locally curated, the system favors independent restaurants that might otherwise struggle to compete with larger chains in search results. The synergy between digital ordering and digital marketing ensures that restaurants don’t just process online orders—they actually grow their customer base.

Pickup and Delivery: Both Here to Stay


One of the most interesting trends of 2025 is the rise of pickup orders in the online ordering ecosystem. As inflation and delivery fees rise, many consumers prefer ordering online but picking up their food directly from the restaurant.


This behavior benefits both customers and operators: diners save money, and restaurants avoid paying third-party delivery fees. The flexibility of hybrid systems—such as those supported by eOrderSTL—allows restaurants to offer both pickup and delivery through a single interface.

The Future: Loyalty, Data, and Personalization


The next stage of online ordering evolution is personalization. Restaurants are beginning to use data from online orders to tailor marketing campaigns, offer personalized deals, and automate loyalty programs.


Imagine a customer who orders pad thai every Thursday. An intelligent system can automatically send a message offering a free spring roll with their next order or remind them of an upcoming holiday special.


This type of personalized marketing builds loyalty in ways traditional advertising can’t. Platforms like eOrderSTL already integrate these technologies, allowing restaurants to compete on sophistication without the cost of a national brand’s tech team.

Small Restaurants, Big Advantages


Independent restaurants often have something national chains can’t replicate: authenticity and community connection. Online ordering enhances those strengths rather than replacing them.


A local Thai café, pizza shop, or barbecue joint can use first-party ordering to simplify the process while still showcasing its brand personality. Photos, chef notes, and menu updates can be instantly shared, maintaining a personal touch even through a digital interface.


In St. Louis, where neighborhood restaurants define the city’s food identity, this local advantage matters. Platforms like eOrderSTL help turn that authenticity into online visibility, connecting neighborhood favorites with tech-savvy diners.

Lessons from the National Market


The broader restaurant tech market offers a few clear lessons for St. Louis operators:

Digital convenience wins repeat business. Diners choose the easiest path. If your website makes ordering fast, they’ll return.


Commission costs matter. Balancing third-party exposure with first-party control maximizes both visibility and profit.


Mobile experience is non-negotiable. Over 75% of all online food orders are made on mobile devices. If your site isn’t mobile-friendly, you’re missing out.


Search optimization drives discovery. SEO-optimized menus and profiles help small restaurants appear alongside national chains in local search results.

These factors explain why first-party systems with built-in SEO, like eOrderSTL, are increasingly attractive to local operators.

Building a Smarter Digital Presence


For restaurant owners evaluating their technology strategy in 2025, a good approach is layered:

Start with a first-party platform. Use an affordable system such as eOrderSTL to build your online presence, ordering menu, and brand identity.


Integrate with marketplaces. Use DoorDash or Uber Eats for exposure, but encourage repeat customers to order directly next time.


Promote your own links. Include QR codes on tables, bags, and receipts directing guests to your own ordering page.


Automate marketing. Use built-in email or SMS systems to remind customers of specials, loyalty rewards, or new menu items.


Monitor analytics. Review which items sell best online, when your traffic peaks, and how customers respond to promotions.

This approach not only reduces dependency on third-party platforms but also builds a foundation for long-term growth.

Conclusion: Digital Dining Is Here to Stay


The data and the customer behavior both point in one direction: online ordering is still expanding—and it’s now essential.


For restaurant owners, the key question isn’t whether to offer online ordering, but how to do it strategically and profitably. Choosing the right partner makes all the difference.


Local platforms like eOrderSTL empower restaurants to retain control, grow visibility, and compete effectively without losing margins to large national apps. By combining online ordering, marketing integration, and SEO visibility, eOrderSTL helps local restaurants future-proof their business while keeping profits and customer relationships close to home.


As the St. Louis dining scene continues to evolve, those who embrace technology intelligently—balancing convenience, brand control, and digital marketing—will not only survive but thrive in the years ahead.


© 2025 St. Louis Restaurant Review/St. Louis Media, LLC. All Rights Reserved. Content may not be republished or redistributed without express written approval. Portions or all of our content may have been created with the assistance of AI technologies, like Gemini or ChatGPT, and are reviewed by our human editorial team. For the latest restaurant news and reviews, head to St. Louis Restaurant Review. https://stlouisrestaurantreview.com/online-ordering-restaurant-growth-2025/